"That's a great idea man, seems like a real money maker."
"My only problem though, is I need to come up with a logo appealing enough that it will stay with people and make them want to come check out the store."
"How about an unforgettably terrifying cartoon rendering of you as a nightmarish, bloodthirsty ventriloquist dummy?"
One year later...
I passed this billboard today, and after recovering from the initial shock of almost crashing my car, and then dabbing up the sprinkle of pee that had escaped my loins, I had to stop and think... What the shit went on in this marketing meeting?!
I mean I've heard the idea of making your ads as memorable as possible, but this seems to do that while casually brushing off the fact that I am unlikely to purchase my mattress from a murderous puppet who will undoubtedly take my peaceful slumber as an opportunity to strangle the life out of me.
That's all I want to say. I'm afraid if I expand on it any further I'll be dealing with some serious night terrors.